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He recently developed a spin-off, Look Like a Boss, headshots meant for Linked In.
No matter the style, online profile photo services are thriving.
“I go from photographing a senior to a 22-year-old." she says.
"With that kind of range, I like to know whom I’m meeting ahead of time so I can prepare." Then, they go out for a stroll through a neighborhood of London that fits her customer’s personality.
"I have such an extensive experience of online dating," she says, "that I want to share it with others." She recommends trying to spend 20 minutes a day on dating website or apps and allocating no more than one hour to a first date.
That’s often the sweet spot."Rather than try to recreate candid moments, Schwartz favors the traditional headshot.
"It’s more straightforward and as engaging, especially if the person comes across as warm and approachable," he says.
"Guys often try to look too stoic or overly manly." And, in keeping as close to the truth as possible, he refuses to retouch the resulting images.
She sees it as a way to supplement her income between assignments, have a bit of fun and elevate the standards of the images she comes across when perusing the app.
“I wanted to apply my storytelling skills to creating dating profile pictures," she says.